This guest post is by Joe Boyle of the Website Begin.
I’m going to go against everything you’ve ever been taught and tell you something pretty interesting – content is no longer king.
I know, I know. It hurts to be told that. You’ve grown up your whole blogging life and have come to believe that content was king. The problem is, is that you’re missing a small detail.
Perhaps I shouldn’t say small. It’s a large detail. A pretty significant and large detail that you’re probably overlooking.
I’ve seen all of the Pro-bloggers/A-Listers/Gurus/Whatever-we-are-calling-these-people-today go on and on and on about how content is king.
Watch Out For the New King – Great Content
Remember when I said that content isn’t king, but it’s close? You were missing one pretty significant detail – the quality.
There are thousands of pieces of content released on a daily basis. Blogs, magazines, music. It’s all of the same type – content that is distributed to the masses.
What is, though, the difference between that article released on a nobody-blog and the song She Loves You by The Beatles? The quality, of course!
What is the difference between a product from Apple and a product from HTC? The quality, of course!
It doesn’t take much to realize that the quality of your content is what will determine the success of your blog, website, or whatever else your medium may be.
What is Taken to Achieve Great Content?
I have found that great content comes down to three simple factors:
A divine passion for the subject
A small investment of time
I’ve come to be extremely passionate for electrical technology. Computers, phones, airplanes. They fascinate me, and I often am indulged in their construction.
The thought of a creating a large sum of niche sites for means of making money always confused me. Why would somebody invest time in something if they don’t enjoy it?
I’ve found that those who don’t enjoy the topic also aren’t very good at profiting from it – probably because it takes passion to create great content. It’s not too easy to just drop into something and make money off of it the same day.
To have passion for a subject generally implies that you will be happy to work with it, with or without any financial gain. That should be a key part of your mindset while trying to create your great content – “I’m doing this because I like it”.
If you take a look at the cutting-edge device [of its time], the Apple I, you’ll notice something pretty interesting. The device was built by Steve Jobs and Steve Woz for fun. They wanted to create something unique and new that didn’t already exist – a personal computer.
It wasn’t until after the construction that it was even thought to be sold. That’s a pretty unique story, isn’t it? You don’t hear much of that in today’s society.
There’s a reason why a poor quality product will generally never sell as well as a great quality product (unless you, of course, have the marketing budget of Google). That is because quality sells – always.
It might take a while to create that great content (and then do it often), but it will generally always lead to a better outcome in comparison to the regular content that we’ve come to believe is king.