The Truth About The Sign-Up Form!

The Truth About The Sign-Up Form!

Today, the discussion will be on truth. Truth on what is behind the “email” scheme of a website or blog. It actually shouldn’t be a scheme or trick at all. Just a simple sign up for something in return.

I really want to uncover some myths that don’t need to happen to anyone and especially the beginners.

truth about sign-up forms

If you don’t want to take it this way, just read on and take account all of the “important” points they’re written here.

Two things I want to talk in this article concerning the role of the sign-up form. The design aspect, and what is being offered by the form.

Design has been mentioned over and over again by many, and how it is so crucial to have a “professional-look” to your site.

The look of being professional, especially since it gives the impression of a “brand” or “established” feel, is what makes users take action, and the action you want them to take.

The action I will be writing is the signing up to any service you are providing from your blog.

Why I am talking about the design first  is, because that is exactly what the visitors will being first when they click that link.

Will they see a good-looking site, or a poor, not well-designed one? This is why we are talking about this right now.

Myth #1

You have to have a e-book written already right at the beginning.

This is got to be the most over-rated statement. There is nothing more than having a million e-books by “unknown” authors that think they are strongly based on what they wrote.

Number one, why work on your e-book where design is probably or writing content is the most important step needed to take at the beginning.

Studies have proven over and over again that users online will sign-up with a “trusted” brand or one they think has knowledge in the field.

Number two, this even doesn’t work with me. I never sign-up for an e-book from a beginner or one that has just started out int the field.

Please people, always write your e-book when you have built a large enough audience for them to sign up. Always.

Myth #2

You only offer an e-book through your sign-up form.

offer only ebook

This is why so many fail on collecting that list of emails from their users. Trust me, they probably have that book from Darren Rowse and they don’t need an extra one.

Do I see over and over again bloggers and webmasters offering only an e-book. That shouldn’t be the only main thing offered.

I believe the best way to get more emails is to offer free updates into their email with the posts of that week. I am not only saying this. Look at copyblogger and incomediary, and see they are offering email updates.

Surround your offering with mystery. People just love that way of offering. Sometimes emphasize the word, upcoming or soon words. Those are not used enough.

Myth #3

The Form has to be the biggest feature of your blog in order to get many sign ups.

I don’t think so. Don’t think one second a visitor will right away and without thinking add his email to your email list. Just like that.

Not going to happen. You’re going to have to win something in return for his email. Trust, authority, or plain connection to him is key. A medium or small sidebar box is all you need.

If the visitor has a good impression about your work, he will find where to sign up in order to get more of your work. Just provide very god articles and content to him.

Myth #4

The Design has to be very expensive looking and complex.

The online world is a very visual place, excluding the text of course. Design is very important, but don’t make you sign up box look like a million dollars and your blog, one dollar.

Always first make sure to make your site design the number one design on your list. Impression will not be able to be met with only the sign-up form. The “overall” look and visual pleasure is far more engaging for the user to sign up.

Don’t have to spend countless amounts of money on the design of your form. Just have a simple design, with getting the point across, such as suggesting them to sign up.

Just have them fill out two input boxes and then leave them alone. Just two places, and don’t make the user sign up for more. It just gets irritating.

Myth #5

You have to give them anything.

offer anything through form

You are giving them your hard work through your content. Why would you have give them something right away.

If you are signing them up for updates or posts, then you are giving them a taste. Keep it a mystery. People love it. They will do anything to know it.

Many of them have signed up for many things, and I know I would love to sign up for something that I would get later.

Emphasize words that they will cling to such as “soon“, “coming“, “future“, or “get“. Plain psychology works very well with the visitor’s brain.


I hope you haven’t fallen into some of these traps.  It wouldn’t be the end of the world you already did, but would make it more strain on you or your hard work.

If you haven’t, try to avoid them. Don’t make it a very big deal to pump out an e-book just because the “other” blogger has done it. Most of the time, he has already established himself and was not a problem for him to write one.

Be patient, and your list will rise with the right, necessary steps. It isn’t rocket science, and don’t make it more complicated than it seems.

Thanks for reading, please share!

Peace and Succeed!

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Samuel Pustea

We are all looking to succeed online. It is the dream to build and own a very successful website. I am Samuel and I own Internet Dreams and blog here. Internet Dreams will teach you how to have that success with your site. If you are looking how to optimize and improve your site or blog, Internet Dreams will have content just for that. Blogging, social media, SEO, traffic generation, and much more! Internet Dreams covers it all.


  1. Felicia Gopaul

    Very informative post by pointing out myths samuel. helpful in our marketing strategies.

  2. Joe Boyle

    Sign-up forms seem to be one of the greatest possible ideas to extend your services, yet the most pesky in nature to the visitor. Plugins like PopUp Domination make anything that you do on a website blatantly annoying.

    Your sign-up form doesn’t even need to offer content automatically (ebooks) – some people, should your content be to par, will be willing to sign up without any promised content, other than future content when published or exclusive content. It’s pretty neat. Excellent post.

    • Samuel Pustea

      Popup Domination, is total destruction. I am sorry, but they do not help in anyway.

      So right, Joe. Love the way you said that. Thanks for the excellent comment!

  3. Dragan

    Hi Joe,

    I couldn’t agree more with you. All over the internet you can read that you must give something (for free) to increase your subscribers list. I think the content is still No.1 and people will sign up only if you provide them interesting content and something that will solve their problem.
    Spot on the post.

    • Samuel Pustea

      Thanks for your comment, Dragan. Joe said it excellent too. I agree with him.

  4. Ann

    Personally, I only add my email address to replies and the occasional white paper. I don’t sign up to blogs that way. And I wonder if I am the only person who doesn’t want more email than I am already drowning in. Thanks for the discussion, Samuel. It was enlightening.

    • Samuel Pustea

      You’re welcome. Even when putting your box for emails, don’t over do the sending of them.


    • Roy A. Ackerman, Ph.D., E.A.

      I use an eMail address that is not monitored for many sites. That way- when they violate they promises to not spam me (and most do), I could care less. I just wait for the notification that my mailbox is full and flush them all down the toilet.

      • Samuel Pustea

        That is a smart way to filter out those suckers! :)

        Just see if they spam, and Flush them out!

  5. Jane | Problogging Success

    Providing only an ebook doesn’t work anymore. May be it would have worked earlier. But now, there should be a stronger reason for people to subscribe. E-courses and email updates are great! Make sure that you mention this clearly in your form or in the landing page!

    • Samuel Pustea

      Hi Jane, Thanks for stopping by!

      I agree with you. Email updates is what I prefer and make sure to provide very good content through that.

      People need an incentive to sign-up.

  6. david

    This is very good advice and contrary to what others say. I think you are right though. And to offer nothing but potential is the best.

    When they sign up for an e-book, they are looking for potential information anyway!

    • Samuel Pustea

      Thanks David. I wanted to point things out that are not necessarily true.

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