Still not getting the amount of traffic you’re looking for from social media?
Do you think social media is hard to use?
Friend, there is no need to worry about that! Social media is an excellent traffic source to use when you use the best techniques.
It’s not you, but the lack of knowledge of effective techniques that are available to see in this article.
Starting from here, you will see twenty effective ways (I use too) to pull in traffic from social media.
1. Every Social Media Platform is Unique
Every social media site is unique in how their audiences use the platform.
Facebook: Facebook is the largest of all the social media sites and you can be certain that all major audiences are present on there.
Twitter: Twitter allows a direct, fast-paced connection with every single Twitter user and a fast-paced content stream.
Google+: Similar to Facebook, Google+ is the second largest social media site and a huge gif-image fan community.
Pinterest: Entirely image driven with an audience highly interested in fashion, beauty, arts, food, and many others.
Related: 4 Ways to get Followers on Google+
2. Offer Exchange Sharing
Search for and connect with similar-interested people who have been working for about the same amount of time you have.
Here are some excellent locations to find relevant people:
All major social media site you’re active on.
Always do something for them first. Engage with them first and create a small relationship with them first.
After a while of engaging with them, send them your own personal message. For example:
3. Stop Spamming with Boring Links!
Beginners and some people continue to wonder why they aren’t attracting traffic from their social media profiles.
Maybe it’s because they’re constantly updating their social profiles with only links. To make it worse, they’re only linking their own content.
Social media is a platform used to create meaningful connections and share meaningful content such as images, videos, articles, quotes, etc…
Stop spamming your own links over and over again. Use social media to connect and use a wide-range of content instead.
4. Promote your Content at High-Attention Times
You want to get the most out of social media? Share your content and your best stuff at the best time possible.
You wouldn’t want to tweet or share something at midnight when so many people aren’t on the social site, right?
To get started on optimizing your shares, I’ve suggested a few tools that will help you tremendously:
Schedule, Engage, and Analyze tools:
Sprout Social (free trial)
5. Social Image Hover
What do images on your blog have to do with social media? Good thing you asked.
It has everything to do with your social media presence. If you’re not living under a rock, images do exceedingly well on social media, especially Google+ and Pinterest.
Social Image Hover for WordPress is the perfect plugin to help your readers share the image to their social profiles easily.
Every image you add to your post, this plugin will display the options of sharing that image, along with the post’s title and description, to their social media profiles.
Example, please hover:
6. Use More Creative Images
Again, social media in today’s Internet world embrace the image-driven content. Newer social media sites are centered on this graphic platform such as Pinterest and Instagram.
For every article or post you publish, make the featured (first image) of your post as creative as possible.
What I mean by that is doesn’t use the same image that has been used millions of times over.
You will be using that exact featured image on social media, and you want to attract as many eyes onto your content.
Image company I use:
7. Use Convincing call-to-actions on Content and Social Media
On 50% of your content, whether it is on social media or your blog, should include a call-to-action for whoever is reading it.
On Facebook, if you’re linking to your article, include in the status update words such as “new”, “click to continue reading”, or “Like”.
On twitter, including this “RT” within the tweet itself will increase your chances of getting retweets 70%!
Imagine if this creative call-to-action image were included in a Facebook page’s cover photo?
8. Cross-promote Page or Profiles
At high-peak social media traffic hours, include a status update encouraging your followers to follow you on the other social media site.
Sometimes you may have plenty of followers on a particular social media site and on another, you are lacking in followers.
Cross-promotion may help you even that out.
Here is an example of Hubspot encouraging their Twitter followers in a specific tweet to follow them on Google+:
9. Write Catchy but Common Headlines
Catchy headlines include catchy words. Include more words such as “More”, “Tricks”, “Facts”, “Why”, etc. in your post updates and in your social media updates.
Catchy headlines include large numbers too. Examples:
50 Ways to Tie Shoe Laces
25 Reasons you need to learn to Sow
60 British Phrases you haven’t heard yet
Catchy are headlines that include popular themes. Example:
50 Quotes that were said by Steve Jobs
10 Reasons why You won’t Succeed Faster than Usain Bolt
10. Create YouTube Videos
Select the best type of camera you can afford and start filming your videos. If you own one, that is even better since you can started right away!
Here are some awesome video recorders:
Your Smartphone Camera
Laptop “built-in” Camera
Purchase the best possible software available to edit your videos. Edit, produce, and publish your videos to YouTube. This is what I use:
If you’re really interested in creating videos and want to succeed in pulling traffic from YouTube but want a plan to do so, this training course from James Wedmore’s Video Traffic Academy is the one for you!
11. Offer Targeted Incentives
Create a liking contest on your Facebook page and use the likes of that particular contest as votes. You will increase engagement on your Facebook page. Please follow the rules Facebook has put into place regarding contests.
On your blog or website, create a contest where they have to comment their opinion. Create another kind of contest where they have to follow you on your social media profiles in order to join.
For the prizes or incentives, offer a product that is directly related to your niche or what the topic is of your blog. Don’t use money.
12. Use ManageFlitter
Manageflitter is the best Twitter management tool found on the Internet.
Manageflitter’s platform easily presents you the many ways to follow users on Twitter. Here is an example of the Follow area and the options on Manageflitter:
Manageflitter presents you another option/way to follow users on Twitter and have them follow you back. Search for targeted Twitter users through the “Account Search” of Manageflitter with many options to filter. For example:
What’s cool about owning Manageflitter is that you can always watch whoever you follow and see if they’ve returned the favor of following you back. Mange all the people you follow and easily unfollow whomever you like.
13. Pinterest Group Boards
Pinterest is an excellent social media site to gather followers and pull in traffic from. One of the best features of Pinterest is the ability to be invited to Pinterest group boards.
You can easily identify Pinterest group boards by the icon in the top-right corner:
While you have just a few followers, Pinterest group boards have many followers to them thus increasing your probability of driving traffic from there. Never appear or intent to spam them!
Create connections with other Pinterest users and increase the chances of joining a group board.
14. Strategically place Social Media Sharing Buttons
The top area of each post is one of the two best places to include social sharing buttons.
This is because the social sharing buttons are within the first-view of the page load. If you have high social shares, the chance of each reader sharing your post is increased.
The floating bar with social sharing buttons is the second part of the best social placement. It is an excellent opportunity for the reader to share at all times he is on your article.
15. Create a Social Group
On the Internet or in success, the benefit of having connections will help you get the word out there, even on social media.
Collaborate with five or so people, very similar to what you do on Internet, and have them all agree to the plan of cross-promoting each other’s content to their own social profiles.
Assign each day of the week to each a specific member of the group and have each one of you share his chosen link or content.
16. Engage on Twitter
Use tweeting to connect with other Twitter users. When you connect with others, they might become interested in what you do and they might visit your website via your Twitter profile link.
What I like to do is Tweet to at least 5 new Twitter people a day. Comment on their tweet or send them a friendly hello tweet does the trick.
Twitter engagement tips and techniques:
- Tweet to five new people a day
- Tweet those people who retweet your tweets
- Thank people for retweeting
- Ask more question tweets.
- Fill in the Blank Tweets
- Include targeted Hashtags
- Include more Image Tweets
17. Engage in Google+ Communities
Google+ communities are filled with people who you can connect with and have a mutual sharing. Never spam communities with your links. Engage with the rest of statuses in there.
Here are some tips to grab traffic from Google+ Communities:
Ask questions that spark answers from the members:
Share some knowledge or tips:
If you’re looking to share your link, make sure it is the highest quality work and not the same kinds of content everyone has seen already. Make it extremely unique:
18. Social Profile Links
If you’re going to draw in traffic from social media, you’re going to have to optimize the way you present your links.
Always make sure to have a link in the description:
Always include a link where a link is the default input:
If you’re really looking to convert the traffic as much as possible, those links should each be leading to a custom page that would welcome them from whatever social media site they came from.
19. Twitter Hashtags
A safe amount of hashtags to use within a tweet is one. I would advise to use at least one hashtag per tweet.
The most I would use is three per tweet. More than that just makes the tweet look cluttered.
Hashtags work best on Twitter since it was first started on there. Google+ automatically assigns hashtags that are relevant to your post.
Don’t get too overboard with these and also use them to find relevant content to engage with.
This is a powerful platform to pull in traffic from social media, especially Twitter.
Here are some tips to succeed on Triberr:
- Join as many tribes as you can as long as you have a connection with the Tribe owner.
- Share content from there onto your social profiles in order to get noticed and get shared back.
- Comment on as many posts as you in order to get more noticed.
- Create your best content on a more consistent basis for more social media traffic.
- Engage, engage, and engage!