It’s no secret that social media provides a very effective medium to market your business and establish a web presence.
Facebook is the largest social media platform out there and one of the best social media platforms to reach your target audience on. You can create Facebook pages where you can share content and deals with your fans (aka “likes”).
While most people spend their time trying to get likes, and rightfully so, the truest metric of success is actually “engagement”.
An engagement can be described as anytime someone engages with your content. Engagements may include post clicks, likes, comments & shares.
While having a lot of fans “likes” is great, it doesn’t mean much if your fans are not engaging with you.
As a marketer and entrepreneur, I’m always using Facebook to market my gift-crowdfunding site, WishBooklet. Even though the number of fans we have on our page is still growing, we still relatively receive high engagement from our fans each month.
This means every time we post content on our page, our fans are clicking, liking, commenting and sharing the content.
The more engaged your fans are the more likely they will be interested in your product/service. Here are some easy ways to increase engagement on your own Facebook page.
Post Excellent Content
First and foremost the best way to drive engagement to your Facebook page is to post your best content.
Your fans probably don’t like crap, so when you post crap, they will most likely give you shit in return. You need to be posting “engaging” content that will spark the interest and engagement out of your fans.
Post content that is entertaining, emotionally-driven or educational.
The best content to post to your Facebook page is content that you’ve personally created/produced. Original content is much more personal and you have complete control over the message and its appearance.
Offer Promotions and Contests
Promotions and contests are a great way to spark engagement from your Facebook fans.
For example, we offered a special during December where we would pitch in $5 to every user’s wishlist who shared their wishlist on Twitter or Facebook, using the hashtag #wishbooklet. This promotion worked great because it didn’t only get our fans to engage with the post but it also got them to share our site with their friends.
Create promotions or contests that will push your fans to share your Facebook page or site in order to participate.
It’s always good practice to include a call-to-action to certain statuses you post to your Facebook page.
Examples of call-to-actions you can use are asking your fans to share the post, tag a friend, click the link, or sign-up for your website or blog. To piggy back off of my first point, call-to-actions only work when you post your best content.
When you post content that interests your fans, they’re more than likely to follow through with what was said in your call-to-action.
The call-to-action should be short, sweet, and subtle. Preferably, it should be placed towards the end of your status.
Ask More Questions
One of the best ways to create a post that gets a lot of engagement is to ask a question or start a debate.
Asking questions are a great way to get more engagement because it encourages fans to leave comments and join the conversation. Every time one of your fans leaves a comment, your post will shows up in their news-feed, exposing your brand to all of your fans’ friends.
A tip to get more responses to your posted Facebook questions is to make sure you ask witty, funny and relevant questions.
Boost your Facebook page Post
Boosting a post on Facebook is one of the most affordable forms of paid advertising on the Internet today.
When you boost a post, you have the ability choose between displaying the post to your fans “likes” and their friends or people you you target through the ad setup. Although choosing the people you target is a great way to reach your target audience, I personally see much more engagement when I choose to display my ad to the people who already like my page (first option).
Boosting the post is affordable since you are given the ability to set your own spending limits.
On average I spend about $10-$20 per post. Based on that amount of spending, I reach about 8,000-25,000 targeted people.
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