This guest post is by Emma Tomlinson of the Smart Traffic.
Forbes has a list of social networking superstars, wherein Rihanna is on top followed by Lady Gaga and Eminem (respectively).
As you can see, these individuals are all celebrities, so there is no doubt that they can amass billions of followers.
Other than them, politicians and other professionals are on several social media channels.
Even small to medium-sized enterprises (SMEs, also SMBs—small to medium-sized businesses) and large businesses are marketing their offers on top platforms.
Given that, it goes to show that networking sites, e.g. Facebook and Twitter, are highly useful these days.
“How”, you may ask?
While each group (or demography) has its own purposes, the most common reasons include the following:
How about you, do you have social pages? If your answer is yes, which site/s are you a member with?
You probably have an account with several services. But if you are going to focus on two or three, make Twitter one of them.
If you are wondering why, let the following facts enlighten you.
Do you know that?
- As of April 2012, it has approximately 500 million active members.
- Around 100 million users log in their accounts at least once a day.
- An estimated 20% of online marketers have closed deals and another 34% have come up with leads through it.
- In average, there are around 340 million tweets in a day.
- Approximately 84% of businesses use it as a marketing tool.
- Around 40% of its members regularly look for products through it.
Now, these are not the only great things about Twitter. You have to know that your tweets may appear in search results, especially if you optimise them.
Hmm, does it mean then that you can use SEO along with your social media activities?
Of course, you can! With a collaboration of both, you can increase the chances of getting the attention of your target users.
So if you hope to obtain many followers to advertise your enterprise effectively or grow your network, check out these tips.
How do you combine Twitter and optimization?
1. Consider branding
Whether your page is for personal or business use, make sure you choose the right username. Instead of going for a pseudonym, use your own name or company name. This way, your target audience can easily recognise you.
Where does SEO come in?
Your brand or name will come up in SERPs whenever some people use it in queries given you have applied proper optimisation (of course).
2. Provide complete information
If you don’t have a Twitter account yet, go ahead and create one. And while filling out the profile page, never forget these additional tips.
- Never skip a section; make sure that each field contains full details.
- Include relevant keywords, which may be your services or products (if you are an entrepreneur) or your interests (if you are not offering anything).
- Ensure your address is correct and complete.
Now, if you have had your account for some time already, go over your profile to see if there are blank fields or missing details.
3. Connect to your website or blog
You can do this by placing your URL/s on a certain field (see image below).
This strategy comes with important pointers.
- Don’t use up all 140 characters to enable the other users to say something whenever they retweet your post.
- Find trending topics, especially those related to your niche (if you have an enterprise), and get an idea for your tweets from these.
- Use hashtags (#) and keywords to join in or begin a conversation as well as categorise your posts.
- Include links, which you can shorten using a URL shortening tool.
- Mention other people through tags (@) to encourage them (discreetly) to cite you in their messages too.
- Tweet regularly but don’t flood your followers’ streams with nonsense talk every few minutes. Leave an interval of 2-3 hours or limit your posts to three each day.
5. Connect to your other social pages
Many networking sites recommend you this, so take advantage of it. This way, your tweets will appear on these platforms; hence, increasing your visibility across various social media websites.
If you have retweets, respond to these to start a discussion. Eventually, you can gain the users’ trust and loyalty. As a result, you can increase social signals, which Google looks into to determine your site’s ranking.
7. Monitor your account
If you can use Webmaster and analytics tools to keep track of your website, you can use third-party applications to determine the success of your Twitter page. You can connect with other members, respond to their queries, automate your tweets, and share content (to name a few functions).
When you keep an eye on your account, you can come up with ways to improve it.
8. Stay active
Make it a point to log in at least once every day. If you can, do it several times daily to ensure that you are able to get back to the users who communicated with you. If you fail to access your page even for a day, you may lose one or more followers.
You are probably thinking what all these techniques have to do with SEO. Well, other than benefiting from the use of keywords and generating links, you can boost your Web visibility through social signals.
What do you think? Are you ready to practise these tips? If you do, you have to remember this—social networking is mostly about interaction, so never forget this.
Now, if you have more insights to add, feel free to let us know.